Plain English
Blur is an NFT marketplace launched in 2022 targeting professional traders. Differentiator: zero marketplace fees plus aggressive points-based airdrop rewards drove rapid share gains from OpenSea. BLUR token launched in early 2023 via airdrop to active users.
How it actually works
Pro-trader UX with order books, sweep functionality, and bid pools. Royalties are optional rather than enforced — controversial in artist community. Blend feature provides peer-to-peer NFT lending and collateralized loans against NFTs. Strong on Ethereum NFTs; minimal multi-chain support.
What it means for you
Blur is the venue of choice for active NFT trading. For HNW NFT investors actively rebalancing or yield-farming via NFT collateral on Blend, Blur is essential. For long-term collectors not actively trading, OpenSea’s royalty enforcement and broader inventory remain advantageous.
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Educational content only. Not investment, tax, or legal advice.