Plain English
Pepe is an Ethereum-based memecoin launched April 2023 around the Pepe the Frog meme. Fair launch — no presale, no team allocation, no roadmap. Reached a $10B+ market cap during the 2024 memecoin run and remains one of the largest “pure” memecoins.
How it actually works
ERC-20 token on Ethereum with a fixed 420.69 trillion supply. No utility, no smart-contract functionality beyond standard transfer. Most trading happens on Uniswap and major CEXes that have listed it. Volume routinely exceeds many top-50 utility tokens.
What it means for you
PEPE is a high-volatility cultural bet. For HNW positioning, treat as pure speculation — small size, defined exit rules. Tax efficiency suffers because volatility creates frequent realization opportunities; coordinate with CPA on lot management.
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Educational content only. Not investment, tax, or legal advice.